brush out
Coats brushed through, with matting worked out gently.
Ask about itdogs and cats in SW2
Phia & Paw is a small grooming salon on Ostade Road in London SW2. Sophia grooms dogs and cats, one pet at a time.
Call usCall uswhat we do
Every groom shaped around the animal in front of us
Bathing, brushing, trimming and drying, done at a pace your pet can handle. Tell us how you like them to look and we will work to it.
bath
A proper wash and shampoo before anything else happens.
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face and feet
Tidy trims around the eyes, muzzle and paws.
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nail clipping
Nails trimmed back, calmly and without a fuss.
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blow dry
Dried off and finished so the coat sits properly.
Ask about itReviews
trusted by local dogs, cats and their people
Rated 4.8 out of 5 from 17 Google reviews.
“Been taking my cocker spaniel to Sophia for a long time. She does a fantastic job, always tailors his groom depending on how matted he is and he leaves looking immaculate. It's a weight off to know he's with someone who takes such good care of him.”
“Prior to going to Sophia our dog, Barry, was extremely nervous of being groomed however Sophia has worked her magic! She is always so calm with him and takes her time to make sure Barry is relaxed and has the best haircut.”
“She's really gentle and patient with my cat which makes a big difference as he's usually not a fan of being groomed. You can tell she truly cares and has such a calming, kind presence. My cat comes back looking lovely and much more comfortable.”
“Our dog Stella loves being groomed at Phia and Paw. Sophia has a real love for dogs, and they love her just as much in return. … Stella always comes back happy, relaxed, and beautifully groomed.”
“She looks after and gives a beautiful groom to my little cockapoo Ruby. She is a nervous dog at times and Sophia puts her at ease and Ruby looks forward to going regularly.”
“Sophia was so lovely, met Monte, and asked what we wanted. A while later we picked up the most gorgeously groomed doggy, and her price was so reasonable.”
FAQs
frequently asked question about
Yes, cats are welcome alongside dogs. Cat owners tell us Sophia is gentle and patient with pets who are not keen on being handled.
No, it is very common and the groom is tailored to how matted the coat is on the day. Bring your dog in and we will talk through the best approach.
Nervous dogs are a big part of what we do here. Sophia takes her time, keeps things calm and lets the dog settle before working on them.
We work at the animal's pace rather than pushing through. Tell us what your pet finds difficult when you book and we will plan around it.
We are at 33 Ostade Rd, London SW2 2AZ. We open at 9:00 AM Monday to Friday and at 10:00 AM on Saturday and Sunday, closing at 5:00 PM every day except Monday, when we stay open until 7:00 PM.
Call or text Sophia on 07876 798881 and tell us a bit about your pet. Ask what is free this week and we will find a time that suits you.
Good to know
Short reads from the grooming table
A few notes from Sophia on keeping coats and claws in good order.
Brushing at home between grooms
How to work through a coat at home so knots do not turn into matting. Written with spaniels and cockapoos in mind.
Phia & Paw
coats
Helping a nervous dog enjoy the salon
Small things owners can do before an appointment to take the edge off. What a calm first visit looks like.
Phia & Paw
nerves
Grooming a cat who would rather you didn't
Why cats need a different approach from dogs, and what to expect when you bring yours in. Signs your cat's coat needs a hand.
Phia & Paw
cats